Deep in the heart of the expansive desert landscape, we embarked on an ambitious project to film a commercial for Sony’s Bravia XR OLED TV. Over several days and nights, we journeyed across rocky desert terrain, carrying all necessary equipment. The challenging natural environment provided the perfect contrast to showcase the OLED TV’s ability to deliver the blackest darks – a testament to its superior image quality. This project was realized in strong collaboration with EFM Agency, and serves as an example of our commitment to blend technology and nature to deliver compelling visual stories.