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NIKE Elite

Step onto the court with Nike’s new Elite Championship basketballs, brought to life in our compelling video shoot. Captured using specialty camera rigs and macro lenses, we magnified every detail to exalt the basketball beyond its physical size, symbolizing the enormous role it plays in every championship game. Shot over an intense day of precision and creativity, this video highlights the meticulous craftsmanship and robust nature of Nike’s Elite Championship basketballs.

Behind The Scenes